Activate Your Ad Campaign Inside Retail Stores.
Finally, there is a medium able to communicate advertising campaigns in-store. Until now, the active emotional influence of campaigns has been left in living rooms and highways. Introducing FLOORads. With their large format (six square feet) and stunning graphics, FLOORads are "billboards on the floor" that project the full richness of your ad campaign in-store. Unavoidable against uncluttered floors, FLOORads literally stop shoppers in their tracks, activating your ad campaign, right at Point-of-Sale.

Use Emotion, not Price, To Close the Sale.
FLOORads revolutionize brand marketing. Today, the primary vehicle to gain attention in-store is price-off promotion. But price discounting does not build brand value, it depreciates it.

In contrast, FLOORads build brands and drive full-price sales by rekindling the emotional power of your ad campaign where you want it most -- when most shoppers make their buying decisions.

By elevating your campaign to "top of mind" and linking your campaign to your product on the shelf, FLOORads close the potential sales set in motion by your ad campaign.

Isn't that the point of branding -- to sell on positive emotions, not price?

The Final Component Integrating Your Campaign.
Your ad campaign is a continuous sales presentation. And just as "asking for the order" is the final step of a successful sales presentation, FLOORads broadcast your brand message to ask for the order at Point-of-Sale, where 71% of brand purchase decisions are made. FLOORads deliver the Last Word in an integrated ad campaign, extending it to this critical point of decision. FLOORads give you the assurance that, when shoppers make their buying decisions, your ad campaign is not a distant memory -- it is the biggest thing on their minds!